Running a coworking space is no easy task; to make a space successful one needs time and experience. For property owners and landlords, incorporating a coworking space into their buildings seems like a natural shift to meet the needs and demands of the market and to increase the value of their buildings.
However, while the opportunity presents a lot of benefits, it also presents property owners and landlords with a challenge: it requires that they distance themselves from their core business and expertise. Meaning that launching an owned coworking brand represents an additional risk.
