Want to add extra value to your members’ virtual office experience? Getting them engaged into your community can be the Icing on the cake. One simple way to begin is to send them an E-newsletter. Let’s take a look at the Five steps to Creating the perfect E-newsletter for your Virtual Office Clients.
1.Information about Your Virtual Office Services
Your virtual office clients have chosen your center to suit their business needs. Long time clients who use a certain set of services might have forgotten about other solutions available at your center. Or, you may have added a new service that wasn’t available when they signed up. In your e-newsletter, remind the client about a unique solution that your services offer. You can do this by sharing an anecdote about a particular client’s success with your services or by promoting a special on a recent service addition.
2. Congratulations and Recognition
In How to Win Friends and Influence People, Dale Carnegie quotes philosopher John Dewey who said that the deepest urge in human nature is “the desire to be important.” Your e-newsletter is an opportunity to give your clients that valuable feeling of importance. Welcoming your new clients to your virtual office community and having a featured client spot in your e-newsletter are great ways to do this. Make sure to include a note encouraging clients to send in their successes to include in their feature spot. This is great promotion for them and a value add for your clientele who might be in need of that client’s services.
3. Invitations to Center and Community Events
Many of the professionals who choose virtual office services usually include networking as a part of their growth strategy. Learning about the various networking opportunities hosted by your center and in the community in the e-newsletter add tremendous value. Meetup.com is a great place to start when seeking out local networking groups in your community. With a simple sign up process and a host of meetups scheduled, you’ll easily be able to find many share-worthy events there. When including events in your newsletter, be sure to include the event contact info, so that they’re able to seek additional information directly from the source.
4. Notifications and Updates
Your e-newsletter is a great place for important housekeeping notifications and updates to your policies and procedures. Your holiday closings, inclement weather policy, scheduled website maintenance, and new staff announcements should all be shared in your e-newsletter. Your clients value being kept in the loop about your center.
5. Get Social
Make sure you include links to your center’s social media with a note as to what information is available there. You can grow your following by including certain sales, contests, and promotions on your Facebook page first. Clients who like your page would be the first to know. Also, you can let your clients know that you welcome their feedback, recommendations, and reviews on social media so that they know that their engagement isn’t just one way street. You can reinforce the value of social media engagement by following their pages and sharing their posts as well.
With these tips, you can add some ICING to your E-Newsletter and add value to your clients’ experience.
