Not unlike most other types of businesses, promotions, sales, and discounts are effective tools for growth in the workspace services industry. Over my 17-year career, I’ve found that there are several ideal times of the year to offer special pricing for business center services. I’ll walk you through each of them in this post. This is not an exhaustive list though, I welcome your feedback and stories about a particular sale that produced results for your business.
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- When School’s Out
A large sector of the customer base of workspace services industry businesses consists of those who primarily work from home. For families with school-aged children, the home office can be incredibly distracting when school is not in session. The question for them becomes, “Where can I find a distraction free zone?” Enter: virtual offices and meeting room services.
You’re probably asking, “Why, if the need is high during these times, do we need to offer special pricing?” The answer is the nuanced difference between need and demand for the solutions serviced office centers provide. Home-based business owners are fully aware of their need for a more productive environment when school is out, but they might not be aware that workspace service solutions are available to suit exactly this need. Hence, there is no demand for our services specifically during this time. With a well-composed and publicized limited time offer of special pricing that highlights the various solutions to fulfill the distraction-free zone need, serviced office centers can generate demand and see new business opportunities arise.
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- When it’s Tax Time
The angle for advertising special pricing during tax time is much different for the serviced office center than many other businesses. Tax time is when small business owners have to really evaluate the necessity of the expense of their office space. Their considering questions like: “Does this set up make me any money?” and “Has my office really been worth it?” At this time, serviced office centers generate special pricing offers to drive home the realization that the answer to those questions is a resounding “No!” Our primary target audience for the workspace services industry are those whose businesses don’t really rely on the traditional office format full-time. But, unfortunately, part of our battle is making that fact clear when the traditional office format is so ingrained as the “right” option for businesses. When we offer special pricing during tax time, we are spotlighting our solutions as more flexible and less financially burdensome option to consider as they are considering questions related to money in general and the necessity of office expenditures.
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- When the New Year Rolls Around
The new year is a perfect time to promote special pricing offers because, like tax time, it is a time when our primary target audience is weighing various options. While budgeting and financial planning for already established businesses occurs during this time, it also a time when would-be entrepreneurs are considering new ventures. Your limited time offer for special pricing can be just the motivation they need to take the plunge and get started. Promotions to entrepreneurs during this time should work to contrast the advantages of workspace services solutions to the burdens of traditional office space. It is important to always present the services your business provides as the best answer during your prospects time of questioning and consideration.
Final thoughts…
I hope this blog post has been helpful. I encourage you to share your thoughts on the times of year that are best for serviced office centers to offer promotions, sales, and discounts. I look forward to reading and responding to your comments and questions. If you a workspace industry business owner and you need assistance crafting an attractive offer for special pricing for your center’s services, please contact us.
